Smoking and Body-Image
Body image and the effects of smoking on hunger were used to target women, primarily, with body-image related advertising and thinner cigarettes.
Celebrities and Smoking
Celebrities were employed in tobacco advertising to bring glamour to smoking and tobacco use. Many celebrities lost their lives to tobacco use.
Smoking as Protective to Health
Cigarette makers used “health benefits of smoking,” including citing physicians to sell the safety of smoking, while never admitting to the known dangers of smoking. The addition of filters, as well as low-tar, and light cigarettes, provide smokers with a sense of safety, and reasons to switch brands rather than to quit.