Smoking and Body Image
Research has established that weight concerns and negative body image are associated with tobacco smoking, cessation, and relapse among young women. The presentation of smoking images and thin model images produced greater urges to smoke than control images. Women with greater weight concerns produced a greater craving for the thin model image.
In the 1920s Lucky Strike marketed to the fear of being overweight, persuading smokers to “Reach for a Lucky to avoid that heartless shadow.” Other ads used celebrities like Florenz Ziegfeld to urge smokers to “Reach for a Lucky when you crave something sweet. That’s the easiest way I know to keep from getting fat.” Later, Virginia Slims, a thin cigarette to target women, depicted the smoker as a thin model. Silva Thins targeted women and men with thin cigarettes and thin models.
Reach for a Lucky when you crave sweets. That’s the easiest way I know to keep from getting fat – Florenz Ziegfeld Jr.
Foiled by Moderation! The Heartless Shadow that threatens the modern figure. Avoid that future shadow.
Slim Cigarette Commercials
The slim cigarette made just for women. Slimmer than the fat cigarettes that men smoke.